“Love Yourself, Trust Your Choices, and Everything is Possible!”

~ Dr. Chérie

Enlightened Thought Leader

ICF Master Certified Coach

Mentor Coach and ICF Assessor

#1 NY Times Bestselling author (19 books)

Oprah Winfrey Endorsed

Dr. Chérie and Michael Pomije

Dr. Chérie​ Carter-Scott​ is the “The Mother of Coaching” since 1974!

She is a behavioral Scientist, thought leader, and a #1 NY Times & Amazon Bestselling author, Master Certified Coach by the ICF (International Coach Federation), and a Ph.D. In OD​, and her signature book, If Life is a Game, These are the Rules, translated into 40 languages and sold over 5 million copies worldwide!​ Find her on Wikipedia!

Dr. Chérie is executive producer & featured on-camera coach of LEAP documentary on coaching, and a frequent guest on the Oprah Winfrey Show! Dr. Chérie is the Writer, composer & lyricist of The Workshop, A Dress Rehearsal for Life! Musical, and the author of 19 book titles.

She has trained thousands of executive and life coaches, corporate executives in Fortune 500 companies, and has been the global CEO of MMS Worldwide Institute since 1974, Training Coaches Globally, now fully online.

MMS Worldwide Institute celebrates its 50th Anniversary

50 years, and we’re still here… training the best coaches in the world! If you are considering attending this once-in-a-lifetime event, click register now. By registering, you will be certain to have your badge ready and waiting for you upon arrival. Please note that unregistered individuals will not be admitted to the venue.

1st March 2024 | 8pm @ Koh Lanta, Thailand








ICF Accredited Programs

Transformational Executive Coach Certification (TECC - ACTP Path)

Transformational Executive Coach Certification
(TECC – Level 2)

Designed for the executive who has limited time, desires maximum results, in a proven effective curriculum this program guarantees optimum outcomes if the student gives their 100% commitment.

Transformational Executive Coach Certification (TECC - ACSTH Path)

Transformational Executive Coach Certification
(TECC – Level 1 Path)

The first level for those who want to learn the basic ICF Core Competencies. This credential is for the Associate Certified Coach (ACC) which includes 17-3-hour online modules, plus 10 hours of Mentor Coaching.

Becoming an MMS Certified Coach.

Virtual Coach Training

Dr. Cherie designed this subscription-program for organizations who want and need to have their employees trained in a standardized manner, efficiently, effectively, and in the shortest amount of time revolving around around their 24/7 lives.

Featured Videos

The Oprah Winfrey Show

If Life is a Game,
These Are The Rules

7DTV with Ronnie Overgoor

If Life is a Game,
These are The Rules

Dr. Chérie’s Back Story

MMS Institute’s History

LEAP Documentary on Coaching

An excerpt from LEAP, the coaching documentary

MMS Coaches Batch 1
MMS Coaches Virtual Training
MMS Coaches Batch 3
MMS Coaches Batch 2
MMS Coaches Batch 5
MMS Coaches Batch 4
MMS Institute Worldwide

Become a Coach!

MMS Worldwide Institute

MMS Worldwide Institute is a Global organization that has been delivering MMS Coach Training since 1974. It was founded in San Francisco by Dr. Chérie Carter-Scott, on October 15, 1974; it then expanded to Europe in 1988, and subsequently to Asia in 2010. The organization primarily licenses individuals and organizations to promote, produce, and present the MMS courses globally. MMS has partnered with the ICF, and our MMS licenses deliver the ACSTH training in the US, The Netherlands, Vietnam, Thailand, China, and Dubai time zones. MMS TECC is the ACTP online training that is currently taught in the China time zone.
Baby Boomer’s Bible to Life After 50
Free Chapter 1 Download

How to Navigate Change When You’re Feeling Overwhelmed

Take The Next Step

Toward Your Personal & Professional Greatness


If Life Is a Game, These Are the Rules is a template for living. Everyone needs to read these words of wisdom. It’s ‘simple’ yet important stuff.

Richard Carlson, Ph.D.

Author, Don’t Sweat the Small Stuff

Having coached with Dr. Chérie and then gone on to take the MMS Coach Training program in 2016 has been an absolute game changer in my life. I am in such immense gratitude for MMS and all I have learned and discovered since embarking on a journey inspired by them. Not only have I grown into the person I’ve been waiting to become, but I am also feeling highly empowered as I finally have the courage to tackle and embrace my dreams full on. I thank Dr. Chérie, Lynnie and Michael for the impact they have had on my life and made all the difference in me moving forward into my next chapter that I embrace with joy, knowing, grace and enthusiasm.

Michelle Mueller Ihrig

Executive Coach, Empower Your Element

How wonderful it would be if we were all given Chérie Carter-Scott’s ten rules the day we were born. Chérie has been teaching these rules for over twenty years. In her seminars, these rules have resonated with thousands of people. If Life Is a Game, These Are the Rules are universal truths that all of us can learn to live happier lives that are full of self-acceptance, understanding, love, success, and the inner knowing that we’re all in this game together, on the same team. The door to a satisfying life lies within each of us, and Chérie’s eternal inspiring message provides the key.

Jack Canfield

Co-Author, Chicken Soup For The Soul

MMS and Dr. Chérie work from a place of deep empathy and understanding of the business context. The MMS Coach Training is one of the most empowering experiences I have been through in my life: it freed me from limiting mindsets and opened up a potential in me.

Marc Padberg

Founder, Dialogue in Conflict

Transformational Coaches are rare in the Executive Coaching space where there are many Good Transactional Executive Coaches but needed are more Great Transformational Executive Coaches which is your specialty! I took your MMS Coach Training in 2009 and it truly changed my life!

Daniel J Quinn Ed.S, M.S. PCC

Chief of Instructional Design & Coaching Services , Xator's Leadership Foundry

I would like to take a moment to recognize your contribution to me and my respective teams over the last five years. We have collaborated on many projects and your unwavering, loyal support has been important as well as a key factor in the outstanding results we have produced. Your skills and abilities have proven to be extremely successful in results- driven businesses who are constantly challenged. We have both witnessed 300% increases in sales and customer satisfaction. A $150 million business unit has been transformed into the corporation’s #1 Sales & Service operations.

Bob Freinberg


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