Dr. Chérie
Carter-Scott, MCC
The Original Voice of Transformational Coaching.
Empowering people around the world to awaken their potential, live their purpose, and create lasting change.
- Master Certified Coach (ICF)
- Ph.D. in Organizational Development
- #1 Bestselling International Author
- Author of 20 Published Books
- The Original Coach — Since 1974
- Featured Guest on Oprah
- Consultant to Fortune 500 Companies
- Worldwide Media Appearances
- Licensing Accredited Trainers Globally
- Original Creator of The Rules for Being Human
Do You Hear the Calling?
There is a profound difference between making a living and living your purpose.
If you have always felt a deep, persistent calling to help others heal, grow, and discover the joy that already lives within them — trust that feeling. It is there for a reason.
Perhaps you have wondered where you belong. Maybe you questioned your path, or wished someone could simply show you how to turn your desire to serve into meaningful work. And today, life has brought you here. There are no coincidences — only synchronicities.
"As you learn to transform the lives of others, you will discover that the greatest transformation is often your own."
For more than five decades, Dr. Chérie has devoted her life to helping people awaken to their highest potential — blending timeless wisdom, practical coaching, and a deep understanding of both the visible and invisible dimensions of life.
As Featured On
10 Universal Truths to Master the Game of Life
In If Life Is a Game, These Are the Rules, Dr. Chérie shares a deeply personal, honest reflection on the human experience — not abstract ideas, but lived truths. Open any rule below to read it, watch a short film, or chat about it.
You may like it or hate it, but it is yours for the duration of your life on Earth. Treat it kindly — it is the only one you are given for this journey.
You are enrolled in a full-time, informal school called life. Each day, every encounter, is an opportunity to learn. You may welcome the lessons or resist them — they arrive either way.
Growth is trial, error, and the willingness to try again. The experiments that did not work are as much a part of the path as the ones that did.
A lesson will be presented to you in different forms until you have learned it. When you have, you will be ready for the next one.
There is no chapter of life that does not contain lessons. If you are alive, there is something to learn — and that is good news.
When the "there" you are chasing becomes your "here," you will simply find a new "there." Peace begins when you make friends with where you are.
You cannot love or hate something about another person unless it reflects something you love or hate in yourself. Every relationship is a mirror, gently held.
You have all the tools and resources you need. What you do with them is yours to choose. That is the gift, and the responsibility.
The answers to life's questions are already within you. Look. Listen. Trust. The wisdom you are searching for has been with you all along.
And you can remember it whenever you choose. That choice — to remember — is one of the kindest you will ever make for yourself.
Take a Set of Rules Home With You
Choose a poster below, leave your email, and it is yours to download — beautifully designed, ready to print, and free. A daily reminder of the truths that unite us.
Have You Built Your Toolbox Yet?
Transforming lives requires the right tools. Dr. Chérie's books have become the ultimate toolkit for individuals, executives, and coaches alike — translated into 40 languages, proving one beautiful truth: you are not alone. We are all connected by the same universal truths.
Whether you want to discover your own authentic self, or you need a curriculum to help your clients break through their barriers, Dr. Chérie's toolbox has exactly what you need — in any domain of life, and in 40+ languages.
Country
Life IS a Game
Twenty-five years after the Ten Rules went around the world, Dr. Chérie returns with the most personal book she has ever written. In Life IS a Game, she walks through her own life — its breakdowns and its breakthroughs, its private victories and its public ones — and shows what it really looks like to live the Rules, not just teach them. A companion to the 5-million-copy, 40-language bestseller If Life Is a Game, These Are the Rules, this is the book her longtime readers have been waiting for. If you have ever wanted to know who she became while teaching the rest of us — begin here.
See Dr. Chérie in Her Own Words
The MMS Worldwide Institute
For over 50 years, Dr. Chérie has equipped passionate adults to become world-class coaches. This is not about learning to talk to people — it is about mastering the art of empowering the human spirit. Founded in San Francisco in 1974, MMS now trains and licenses coaches across the United States, Europe, and Asia, in partnership with the International Coaching Federation.
Visit MMS Worldwide
The Three Levels of Coaching
One journey, in three stages. Level 1 is the foundation — where you get clear, grounded, and certain. Level 2 takes your coaching deeper, to the person in front of you and the values that run their life. Level 3 is the master practitioner's tier, for seasoned coaches ready for the most profound work. All three are ICF-accredited, delivered through the MMS Worldwide Institute.
The Foundation
You are interested in coaching, and you want to do it correctly. You are eager to jump in, yet you do not yet know enough about the dynamics, the flow, and the interpersonal connectivity. The ACC Level is ideal for you — ready, willing, and open to learn the foundations of coaching from the "Mother of Coaching" herself. Knowing when to ask a question, when to listen actively, when to share something relevant, when to intentionally hold space for your client — these are all subtle nuances you learn across the 66 hours of ACC Level training.
Explore the Level 1 Track →
The Deep Connection
Here your coaching deepens. You learn to focus not only on the issue, but on the person in front of you — their choices, their options, and what it all means for them. You stop asking "how do I manage my time?" and start asking "who is in charge of my life?" You learn to help a client orchestrate their life according to their own values. You learn to trust yourself more than you ever imagined, to feel the energy in the room, and to hold boundaries alongside compassion. This is where you step into the shoes of a professional coach.
Explore the Level 2 Track →
The Master Practitioner
An exclusive, advanced tier for seasoned coaches — those with 2,500+ hours who are ready to deliver the deepest, most profound and transformative impact. This is where a coach becomes who they were always meant to be.
Explore the Level 3 Track →MMS Worldwide Institute
Celebrated 50+ Years
In October 1974, a young Chérie Carter-Scott opened the doors of a small office in San Francisco and called it the Motivation Management Service. She had no way of knowing that, half a century later, the institute she had started would have crossed continents, trained thousands of coaches, and shaped a profession that did not yet have a name.
To everyone who walked even a small part of this road with her — clients, students, coaches, partners, families, readers, dreamers — thank you. From the bottom of her heart, and on behalf of every life that has been touched. The next fifty years begin gently, with all of you.
What Speaks to You?
Executive & C-Suite Coaching
Personal one-to-one coaching for leaders navigating complexity, transition, and the deep work of becoming who you are meant to be. Trusted by Fortune 500 executives around the world.
Explore Executive CoachingLife & Relationship Coaching
Tender, transformative work on the questions that matter most — purpose, love, authenticity, and what it really means to live by your own rules.
Explore Life CoachingCoach Certification
ICF-accredited training through the MMS Worldwide Institute. Learn the methodology that created the coaching profession — fully online, globally available.
Explore CertificationKeynote Speaking
Warm, story-rich keynotes on leadership, human potential, and the Rules for Being Human — for conferences, retreats, and corporate gatherings.
Book Dr. ChérieOnline Programs
Self-paced and live programs distilling coaching wisdom since 1974 into accessible, gentle, actionable transformation — for individuals and teams.
Browse ProgramsCorporate Consulting
Cultural transformation and leadership development for companies ready to build the kind of environments where people — and results — truly thrive.
Inquire About ConsultingCurious About Coaching?
If you have ever wondered whether coaching is your calling — or simply wanted a closer look at the work that has changed so many lives — Dr. Chérie has built a gentle, illuminating introduction designed just for you.
An honest conversation with the methodology, the philosophy, and the practice. Take a closer look. See what stirs.
36 Video Modules with Dr. Chérie
Learn directly from the "Mother of Coaching" through engaging lessons packed with wisdom, tools, and demonstrations you can apply right away.
Comprehensive Workbook
Guided exercises, reflections, and journaling prompts to help you integrate the key insights into your personal and professional life.
Transformational Life Coaching Resources
Foundational MMS principles you can revisit anytime — designed to deepen your growth long after the lessons are over.
Exclusive Discount Coupon
Special savings toward future MMS Coach Training programs, so you can confidently continue your journey when you are ready.
Learn at Your Own Pace
Flexible, self-directed learning that fits your lifestyle — accessible from anywhere in the world, on your own timing.
Risk-Free Enrollment
Secure checkout, a 30-day money-back guarantee, and lifetime access to all program materials. Truly no pressure.
Organisations That Have Worked With Chérie
A small selection of the companies and institutions that have trusted Dr. Chérie and MMS Worldwide Institute with their leadership, culture, and coaching transformation work.
Lives Transformed
How wonderful it would be if we were all given Chérie Carter-Scott's ten rules the day we were born. In her seminars, these rules have resonated with thousands of people. They are universal truths that all of us can learn to live happier lives — full of self-acceptance, understanding, love, and the inner knowing that we're all in this game together.
If Life Is a Game, These Are the Rules is a template for living. Everyone needs to read these words of wisdom. It is "simple" yet important stuff.
Transformational coaches are rare in the executive coaching space — there are many good transactional coaches but very few great transformational ones. That is Dr. Chérie's specialty. I took the MMS Coach Training in 2009 and it truly changed my life.
Your unwavering, loyal support has been a key factor in the outstanding results we have produced. We have witnessed 300% increases in sales and customer satisfaction. A $150 million business unit has been transformed into the corporation's #1 sales and service operation.
Coaching with Dr. Chérie and then taking the MMS Coach Training was a game changer in my life. I have grown into the person I had been waiting to become, and I finally have the courage to embrace my dreams. I thank Dr. Chérie, Lynnie and Michael for the difference they have made in my life.
MMS and Dr. Chérie work from a place of deep empathy and a real understanding of the business context. The MMS Coach Training is one of the most empowering experiences I have been through — it freed me from limiting mindsets and opened up a potential in me I had not yet met.
Which Rule Are You Living?
Three short questions. There are no right answers — only honest ones. At the end, one of the Ten Rules will find you, with a gentle suggestion for where to begin. Takes about a minute.
Stay in Touch With Chérie
A personal letter from Dr. Chérie when she has something true to say. Reflections, tools, and the occasional invitation to work together. No noise — only transformation. Unsubscribe anytime.
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