The Mother of Coaching Since 1974

Dr. Chérie Carter-Scott, Ph.D, MCC

#1 New York Times Best Selling Author

Trains & Licenses Professional Coaches Worldwide

Oprah Endorsed

Top Fortune 500 Consultant

Expert in Customer Service & Overcoming Negativity

FREE - How to Navigate Change When You're Feeling Overwhelmed

Take The Next Step Toward Your Personal & Professional Greatness

Get to Know Dr. Chérie

"I’m Dr. Chérie Carter-Scott, behavioral scientist, master coach-Life Designer in supporting your new Operating System. I help you create and promote “Emotional Safety” for yourself and those you love so that you can overcome the six barriers to live a happy and fulfilled life.

I work with individuals, coaches and managers of Fortune 500 companies, and for every person I do the same thing - I help to create a foundation of emotional safety so that you and/or your organization can operate at peak efficiency and profitability."


Known as the “Mother of Coaching,” Dr. Chérie Carter-Scott has been a pioneer in the field of Human Development and Motivation since 1974. She started to coach and train coaches before it was a profession.


Dr. Chérie is the #1 New York Times Best Selling author of If Life Is a Game, These Are the Rules, published in 40 countries with more than four million copies sold; Transformational Life Coaching, a handbook for coaches; Negaholics: Stop Being Negative and Reclaim Your Happiness, and 18 additional titles.

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Learn From & Work With Dr. Cherie

From Jack Canfield

I have known Dr. Chérie Carter-Scott for over twenty years. I have taken her workshop, co-sponsored conferences with her, had her consult with my organization, and she has been my own personal coach.

When we included the Rules for Being Human by “Anonymous” in Chicken Soup for the Soul®, I had no idea that Chérie was the author. When I learned that she was the author of the Rules, I was delighted yet not surprised. Chérie is a master facilitator whose life is dedicated to empowering and transforming people’s experience of living life, so it made perfect sense that she would have created this astonishingly profound and simple template for understanding life.

While reading this book, you will begin to see your life from a whole new perspective. If you embrace the principles in this book, I promise you that your life will magically transform, and that you will learn the secrets to manifesting your heart’s desire. The

Ten Rules for Being Human will open up many transformational opportunities for you. Enjoy the book, learn the lessons, and become a master of the game of life.

Most of all, she shows that wisdom lies inside each one of us and that by putting The Ten Rules for Being Human into action we can create a more fulfilling life.

                                                                                                          - Jack Canfield, Co-author of Chicken Soup for the Soul®

Dr. Chérie In The Media

What People Are Saying About

If Life Is A Game, These Are The Rules

Seemingly simple, this book is layered with wisdom for those willing to put in the effort to think how the text applies to one's life. It reminds me of a Buddhist text where a seemingly simple statement can illuminate a powerful insight. If put into action, this little tome could profoundly affect how life is experienced and lived.

                                   -William McGhee


A Note from Dr. Chérie

I am a white woman and a senior citizen. Those are simply facts about one person who was born to privilege and had it all ripped away only to find my way back to somehow making a difference in my small way. I have lived on both sides of privilege but I have never had to endure hatred because of the color of my skin, my heritage, or my origins...the closest diminishment has been because of my gender.

A male gynecologist once commented to me, “oh, now that doesn’t hurt!“ I was appalled at his comment because he was a man and couldn't speak from my experience because he did not have a vagina. The same way I could not comment on how it feels to be kicked in the testicles by a horse. I simply have no idea. 


Being a white, female, senior citizen limits my perspective, but it certainly doesn't create myopia, I am fully aware that I can empathize, be compassionate, and be outraged, but from who I am, it is a leap of faith to imagine something so far from who I am. I don’t know what it means to be male, or black or to be a young black male living in the racist "Divided States of America. "


When we watch a policeman murder a black man, captured on video and replayed until the entire world has witnessed it, I ask, "Has anything changed?" Have we made any progress at all towards tolerating, accepting, or possibly embracing all of our brothers and sisters who are different from us? Are we just pretending hypocrites, going to church on Sunday, and on Monday turning a blind eye to murderous behavior that rips away the life of yet another man or woman?


George Floyd’s murder exposed the cancerous hatred that infests these "Divided States!" It’s not just George Floyd, or Ahmaud Arbery, Breonna Taylor, and Rayshard Brooks, among countless others, who have rightfully sparked outrage and demands for racial justice and change across the globe. 


When I read about White Supremacist groups I cringe inside. I am horrified and shocked at how fearful people act out of fear, hate, and lawless violence when they are challenged. I cannot believe that history is repeating itself...not in Germany, but now in the "Divided States of America!"


  • Was the civil war for naught?

  • Did the emancipation proclamation impact anyone’s behavior?

  • Did Dr. King die for nothing?


It is inconceivable that after 400 years of disrespect and dishonoring our brothers and sisters that systemic racism and hatred continue even in 2020. It is incredibly painful to look racism in the face knowing how deeply woven this hatred of people of color is embedded in the fabric of our “Divided States” (there is nothing United about the USA). 


To me this is not about a news broadcast, it’s much more deeply personal because it’s about my family, my closest friends, and those whom I deeply love. 


Are privileged and entitled the same thing? If you’re born into a life of privilege does that mean that you’re entitled to certain things because of your race, economic situation, or the power of your family name? We humans have huge issues that we must deal with. The one that is staring us in the face at this moment is, “Black Lives Matter.“ As I write these words I feel a deep ache in my heart for all the misery, pain, degradation, and death we have inflicted on our black brothers and sisters. It is unfathomable for me to imagine that we haven't learned anything in the 400 years that we have perpetrated abuse on our fellow humans.


My colleagues, friends, and family are rightfully outraged and we together call for the need to get beyond systemic bias continuing the racial justice and hatred around the world. We invite the tough conversations about our similarities and our differences. We are ready, willing, and able to engage in strategies and initiatives that foster respect for life, liberty, freedom, and peaceful co-existence. We need for the racist blind spot to be confronted, addressed, and abolished once and for all. 


Our organization of nearly half a century, MMS WORLDWIDE INSTITUTE pledges to be a part of that change. Our pledge is to ensure that we commit to authentic, open conversations with leaders within Black Lives Matter community. It is our commitment to determine how we can  best serve these efforts by moving this important conversation forward. We will continue to include diverse marketing both virtually and in writing, and deliberately communicate our vision for how we are doing our part to make an impact on this world for blacks (and all who are discriminated against), our immediate family and all of the communities that have been systemically repressed.


We stand tall with solidarity with the Black community against racial violence and injustice.  We will continue to listen, to dialogue, and to seek to understand that which we cannot comprehend. Black lives matter!

Telephone:  800-321-6342

© 2020 Dr. Chérie Carter-Scott