Dr. Chérie
Carter-Scott, MCC
A behavioral scientist. A teacher. The original life coach. The voice that taught a generation to listen to itself.
Mother of Coaching
Dr. Chérie Carter-Scott, MCC, is widely known as the Mother of Coaching — a title that reflects not only her pioneering role, but her lifelong devotion to the evolution of human awareness.
As a behavioral scientist, teacher, and visionary, she has helped shape the coaching profession into a path of both personal and collective transformation.
She did not just practice coaching; she created the method, enhanced interpersonal communication, and breathed life into unlimited possibilities — resulting in the "soul" of coaching.
Where the Work Began
Dr. Chérie Carter-Scott was born on May 30, 1949. Her path was divinely guided — quietly, without instruction — and she began doing the work of coaching long before the profession had a name.
As the founder and CEO of MMS Worldwide Institute, in 1974, she is known as the original coach and leads the oldest Coach Training organization.
Dr. Chérie has dedicated over half a century to supporting leaders and individuals to connect to their authentic selves, honor their unique talents, and fulfill their destinies.
Her coaching and training have enabled her clients to transcend traditional expectations, commit to their innate essence, and live with passion, purpose, and power.
Today, MMS licenses certified trainers who deliver her curated training in alignment with the ICF principles.
Since her work is based on universal truths, those who are drawn to it feel the core values and embrace the essence as part of who they are — as if they have found, "home."
Pure Coaching
An ICF Master Certified Coach with a Ph.D. in Organizational Development, Dr. Chérie is the creator of the Pure Coaching method — a deeply client-centered approach rooted in presence, compassionate listening, and the Golden Triangle of trust, truth, and transformation.
Her work invites not only learning, but embodiment — encouraging coaches to live the very principles they share, and to meet others from a place of wholeness, not fixing.
Words That Traveled the World
Dr. Chérie is a #1 New York Times bestselling author whose words have reached millions across the world. Her beloved book, If Life Is a Game, These Are the Rules, — original creator of The Rules for Being Human — endorsed by Oprah on the show that introduced her to millions, has been translated into over 40 languages and has sold more than 5 million copies.
Its message continues to resonate as a timeless reminder that life, in all its complexity, can be approached with awareness, responsibility, and grace.
"Love yourself, trust your choices, and everything is possible." — Dr. Chérie
A Library of Twenty Books
Her body of work includes more than twenty published titles — among them Negaholics, Transformational Life Coaching, What Is Your Message?, Become One, and If Success Is a Game, These Are the Rules. Through each, she offers not just insight, but an invitation — to pause, to reflect, and to choose more consciously.
Trusted Across the World
Throughout her career, Dr. Chérie has worked with individuals, teams, and multinational organizations — serving as a trusted consultant to Fortune 500 companies and supporting them in cultivating effectiveness, authenticity, and meaningful contribution. Her media tours have taken her around the world. Her approach honors both the inner and outer journey — where success is measured not only by achievement, but by alignment, integrity, and the courage to live one's truth.
She has spoken at the United Nations, partnered with global organizations, and trained over ten thousand coaches — each carrying forward the intention to support others in living more conscious, connected, and fulfilling lives.
The Quiet Legacy
At the heart of her work is a quiet yet powerful knowing — that within each person lives an innate wisdom. And when we learn to listen — to ourselves, to one another, and to life itself — we begin to remember who we truly are.
Dr. Chérie's work is about remembering who we truly are. Her mission is to awaken each one of us to the connection with our essence.
"Remembering and forgetting are the dance of consciousness." — Dr. Chérie
Three Quiet Doors
Wherever you are on your path — beginning, evolving, or arriving — there is a way to walk a little of it with Chérie.
Organisations Around the World
