Carry the Work Into Your World
Since 1974, Dr. Chérie Carter-Scott has built, refined, and lived the most complete coach-training methodology in existence. For the first time in the institute's history, a small number of extraordinary individuals are being invited to license this work — with full ICF accreditation and her direct, personal mentorship.
In Her Own Voice
Hear directly from Dr. Chérie about what licensing means, who she is looking for, and why now is the moment to bring this work into the world.
A Rare Invitation to Carry the Work Forward
There are thousands of coaching certifications in the world. There is only one that was created by the woman who first put the word coach in front of the word life — in 1974, in San Francisco, before anyone knew what coaching was.
Dr. Chérie Carter-Scott's methodology is not a curriculum. It is a living body of knowledge — distilled from half a century of working with real people, through real transformation, in real life. It has produced MCC-level coaches across six continents. It has been translated into over 40 languages. It has outlasted every trend the industry has ever produced.
Through the MMS Global Licensing Program, a carefully selected group of partners is invited to bring this methodology to their territories — with full ICF accreditation, the MMS brand, and Dr. Chérie's personal guidance at every stage.
This is not a franchise. It is a legacy.
Begin the Conversation →Begins
"The work is too important to stay in one place."— Dr. Chérie Carter-Scott, MCC
The Work Lives in Five Countries
Each licensed partner was hand-chosen by Dr. Chérie herself. Hover over each country to see where the work has taken root.
More territories opening. Inquire about your region →
Everything You Need to Build Something Real
A licensing partnership with MMS is not a product — it is a relationship. Structured, supported, and designed to ensure that the work is delivered with the same integrity in Hanoi as it is in San Francisco.
ICF-Accredited Curriculum
Full access to the complete MMS TECC program — 50+ years of refined methodology, fully accredited at ACC, PCC, and MCC levels by the International Coaching Federation.
Regional Exclusivity
Operate as the sole licensed MMS partner in your territory. Build your own academy on the foundation of the world's original coach-training methodology.
Personal Mentorship
Direct, ongoing collaboration with Dr. Chérie, Michael Pomije, and Lynn U. Stewart. Not a manual — a living relationship with the Mother of Coaching herself.
Complete Marketing Toolkit
All training materials, branded decks, presentation assets, and co-marketing opportunities. Everything you need to launch and grow — without starting from zero.
Inner Negotiation Workshop
Full license to deliver the legendary INW alongside the TECC coach training — the deepest transformational work in the MMS library.
A Global Network
Join licensed partners across five continents — peers who share your standards, your values, and your commitment to delivering this work with integrity.
In Their Own Words
Four voices from the licensed family — each chosen personally by Dr. Chérie, each carrying the work in their corner of the world.
Becoming MMS Licensee in Vietnam is one of the smartest choices I have in my life. Since our first MMS Coach Training program in Ho Chi Minh City Vietnam in 2015, there have been 120 coaches (updated 2020) who are properly and officially trained by the best coaches in the world from MMS: Dr. Chérie Carter-Scott, Coach Michael Pomije and coach Lynn U. Stewart. We have hundreds of books by Dr Chérie. We have had 9 programs with MMS (and counting). Throughout our partnership, my company LCV has been trained and mentored by MMS, producing significant results not only in business but also our individual personal lives. We have grown at pace we could never have imagined. We trained 70% of the ACCs in our country. We are loved and blessed by our clients, both individuals and corporates. We are at the top of people's minds when anyone mentions "coaching." We have become the best coaching organization in Vietnam!
The MMS Coach Training had a transformational impact on my life. It started a huge process for me where I discovered my purpose, my passion and my power. What fascinates me is that MMS does not only train excellent coaches but empowers individuals to discover the best version of themselves. And when these individuals become a brilliant coach, they lift up their clients to uncover their purpose, potential, passion and power — that is exactly what I experienced personally and witnessed many others. I am proud that now I can be part of this beautiful family and extend its amazing impact that creates a profound ripple effect in the world.
We lead the Inner Negotiation Workshop in The Netherlands. It is a process that we have experienced, that we believe in, and have witnessed transformation that is beyond our imagination. We are pleased and honored to be conducting this program in the Netherlands and want to share it with everyone who wants to connect with their deepest, truest, and most authentic selves.
We are thrilled and honored to be licensees of The MMS Worldwide Institute, LLC. This work has enriched our life in so many beautiful ways. Being a licensee keeps us engaged in the work and gives us the opportunity to share it with others. It's an honor to continue to train and enrich people's lives with Dr. Chérie's MMS work that enables her to fulfill her life's purpose. We feel completely supported by the staff and, of course, Dr. Chérie, Michael, and Lynn. They have been by our side encouraging us on our journey to bring the ACSTH MMS Coach Training and the Inner Negotiation Workshop back to our Northern California community, where it started. They have shared all the training materials and have been extremely generous with their wisdom and time.
The Ideal Licensing Partner
A license is not for everyone. Dr. Chérie selects each partner personally — because the quality of this work depends entirely on the people who deliver it. The right candidate has already lived some version of transformation, understands the responsibility of helping others change, and is ready to build something that outlasts themselves.
- An experienced coach or trainer with a proven track record in your market
- Someone who has worked with the MMS methodology as a student or graduate
- A leader with an existing community, academy, or coaching practice ready to grow
- A person of integrity who believes the work must be protected, not diluted
- Someone willing to invest — in time, in relationship, and in the mission
I am not looking for franchisees. I am looking for stewards — people who feel the weight of this work and are willing to carry it carefully. If that is you, let us talk.— Dr. Chérie Carter-Scott, MCC
Founder, MMS Worldwide Institute Begin the Conversation →
Begin the Licensing Conversation
There is no hard pitch here. If you feel called to this work and ready to carry it into your world, send a note. Dr. Chérie or a member of her team will respond personally — usually within two business days.
