One-to-one work with the woman who built the profession. For leaders, seekers, and anyone ready for the kind of change that doesn't need fixing — only listening.
Pure Coaching is the methodology Chérie created — and has been quietly perfecting since 1974. It is built on three principles she has come to call the Golden Triangle:
She does not fix. She listens. And in the listening, you remember who you already are.
Personal one-to-one coaching for leaders navigating complexity, transition, and the quiet work of becoming who you are meant to be. Trusted by Fortune 500 executives around the world.
Step Through →Tender, transformative work on the questions that matter most — purpose, love, authenticity, and what it really means to live by your own rules.
Step Through →For partnership, family, and the love that endures. Honest, patient work on connection — with yourself first, then with the people who matter most.
Step Through →
You arrive with the question you came to ask.
Halfway through, you discover it wasn't actually the question your soul was truly seeking answers to.
By the end, you find an answer that was always yours.
This is the texture of working with her.
Not advice. Not strategy. A return to your own knowing.
We live in complex times. We are bombarded with a plethora of options and choices every day. Dealing with the "shoulds" versus the "wants" can be complicated. Knowing what to do — and risking the disapproval, disappointment, and dismissal of others — can be overwhelming to anyone.
When life overwhelms us, it can feel like a life-quake. Whether you set your own goals — learning a new language, learning to play an instrument, learning to care for yourself in areas that are daunting — it is easier to orchestrate and manage the change process when you are in the driver's seat.
When change happens to you, you can easily feel like you are bouncing around in the trunk of someone else's car. It may be a positive change, as in a job promotion where new skills are suddenly required. It could be circumstances that are out of your control — a burnout, a company merger, restructuring, layoffs, a transfer to a different city.
It is at those times that doubt, uncertainty, overwhelm, and anxiety can easily ensue. Working with one of Dr. Chérie's coaches — or with her directly — will enable you to claim the driver's seat of your life.
Dr. Chérie helped me deepen my self-awareness, strengthen my executive presence, and navigate complex professional situations with greater confidence and clarity. The lessons will stay with me well beyond our sessions.

In 1997 when I read If Life Is a Game, These Are the Rules — I read it forever. Who knew that 25 years later I would have the honor of Dr. Chérie being my coach. Even with all the accolades and accomplishments under her belt, Dr. Chérie is one of the warmest, most caring, down-to-earth coaches you will ever meet. Her coaching style is empowering and client-centered. The mother of coaching is the perfect blend of warm, caring, nurturing, and professional while being totally honest, precise, and strategic.
Dr. Chérie and I have been friends for 15 years. Our conversations are always passionate, filled with laughter, vulnerable, and authentic. She's unique — as every turn in life brings a challenge, she trumps it with her fighting spirit and humble surrender to a greater plan. Because of her gift as a coach, she is able to help me know what truly matters to me and empower me to reach for it. So what she has done for me is quite a feat, and I am most grateful from the bottom of my heart.
Dr. Chérie's coaching ability is one that everyone should have an opportunity to experience. From the first time I saw her speak, I wanted to be around her and to learn from her. She is an amazing and powerful woman. Thank you, Dr. Chérie, for helping me realize my true passion. I will always keep this day in the center of my heart.
Send a short note — what you're working with, what you've tried, what you're hoping for. A few sentences are enough.
Write to Chérie →You'll be invited to a discovery call. No pressure, no pitch — just a chance to see if working together feels right for both of you.
Engagements are typically structured over three or six months. Weekly or fortnightly sessions. Together you'll set the pace.
If something inside you has been quietly asking for this, here is where it begins. There is no pressure, no rush — only a door, and an invitation.