Across fifty years and forty languages, people have written to her about what her work has meant. These are their stories — organized by path, so you can find the voice that sounds most like your own.

"Her work has helped millions of people change their lives."

"The mother of life coaching."

"A pioneer whose insights have shaped how a generation thinks about success and self."
7 stories
Dr. Chérie never imagined herself as an author. Yet when she felt called to put her thoughts on paper, she wrote her first book, The New Species, in 1977 on an IBM electric typewriter. It was a visionary work about a world guided by dignity, respect, kindness, compassion, and the good of the whole. She believed she was finished after that first book — but life had other plans.
Her Negaholics series surprised readers around the world by exploring why people become trapped in negativity, and offering practical tools to overcome self-doubt. This was followed by The Corporate Negaholic and the workbook Negaholics No More! — creating a powerful collection for personal transformation and emotional renewal.
She later launched her beloved Game series with If Life Is a Game, These Are the Rules, followed by books on love, success, motherhood, and adolescence. Each one offers timeless wisdom for navigating life's many transitions with greater awareness and grace.
Her current autobiography brings these teachings to life through her own journey, sharing both the struggles and triumphs that shaped her path. Honest, reflective, and deeply inspiring, it invites readers to discover the lessons hidden within their own lives as well.
All 20 of Dr. Chérie's books carry profound insight and purpose. Find the one that speaks to where you are on your journey — and share her wisdom with those you love.
"How wonderful it would be if we were all given Chérie Carter-Scott's ten rules the day we were born. In her seminars, these rules have resonated with thousands of people. They are universal truths that all of us can learn to live happier lives — full of self-acceptance, understanding, love, and the inner knowing that we're all in this game together."

"If Life Is a Game, These Are the Rules is a template for living. Everyone needs to read these words of wisdom. It's 'simple' yet important stuff."

"The Ten Rules for Being Human are entertaining and fun — but more than that, they're true."

"Seemingly simple, this book is layered with wisdom for those willing to put in the effort to think how the text applies to one's life. It reminds me of a Buddhist text where a seemingly simple statement can illuminate a powerful insight. If put into action, this little tome could profoundly affect how life is experienced and lived."
"This book helped me to see the light, and I have given copies of it to quite a few family members. It really makes you think — and if nothing else, I learned that there are no mistakes, only lessons. And you better learn your lesson the first time, or you'll be repeating it over and over until you do. Really a great book."
"I absolutely love it. I'm recommending it to all my friends and clients."
"Dear Dr. Chérie Carter-Scott, I am writing to tell you how much I truly appreciate your great kindness to me. You have given me the priceless gift of knowledge, fueled my imagination, and made my mind travel farther than my legs ever could have. Thank you so much for the brilliant literary work, If Life Is a Game, These Are the Rules. You have given me a gift that I will treasure and cherish forever. You are a brilliant writer and a very kind person. I sincerely believe you may be a genius — if your book is an accurate reflection of your intelligence. Your devoted fan for life."
8 stories
"Dr. Chérie helped me deepen my self-awareness, strengthen my executive presence, and navigate complex professional situations with greater confidence and clarity. The lessons will stay with me well beyond our sessions."

"In 1997 when I read If Life Is a Game, These Are the Rules — I read it forever. Who knew that 25 years later I would have the honor of Dr. Chérie being my coach. Even with all the accolades and accomplishments under her belt, Dr. Chérie is one of the warmest, most caring, down-to-earth coaches you will ever meet. Her coaching style is empowering and client-centered. The mother of coaching is the perfect blend of warm, caring, nurturing, and professional while being totally honest, precise, and strategic."
"Dr. Chérie and I have been friends for 15 years. Our conversations are always passionate, filled with laughter, vulnerable, and authentic. She's unique — as every turn in life brings a challenge, she trumps it with her fighting spirit and humble surrender to a greater plan. Because of her gift as a coach, she is able to help me know what truly matters to me and empower me to reach for it. So what she has done for me is quite a feat, and I am most grateful from the bottom of my heart."
"Dr. Chérie's coaching ability is one that everyone should have an opportunity to experience. From the first time I saw her speak, I wanted to be around her and to learn from her. She is an amazing and powerful woman. Thank you, Dr. Chérie, for helping me realize my true passion. I will always keep this day in the center of my heart."
"Dr. Chérie's presentation is very practical in relating to daily life. She gave me stuff I can really put to use in my life in a practical way, and I like that. Thank you for starting coaching, for all the information, and just for being the palpable presence of non-judgment that you are."
"Dr. Chérie has great capability in her innovative and constructive understanding of our issues. With her strength of understanding, she is able to translate the issues we were facing into an action plan — changing our ideas and thoughts about the negative issues we were facing into a positive and creative approach we were able to apply."
"I have found my life purpose. I designed my life's framework — a clear values list for pursuing a fulfillment life that brings value to more people. Being more mindful, compassionate, and trusting in my own wisdom. Some of my old behaviors and self-limited beliefs have changed so I can be more aligned with the person I want to become. I am full of gratitude every day. Life is beautiful through the new lens that I have."
"It's no coincidence that the acronym for Transformational Life Coaching is the same as Tender Loving Care, because Dr. Chérie is highly fluent in providing both. I've had the honor of being coached by her on several occasions, and each time it propelled my quality of life to a level I only dared to imagine. She coaches in a way that will make you feel secure, capable, and unconditionally loved — and will ask the questions that unlock your incredible future."
19 stories
"Transformational coaches are rare in the executive coaching space — there are many good transactional coaches but very few great transformational ones. That is Dr. Chérie's specialty. I took the MMS Coach Training in 2009 and it truly changed my life."

"Having coached with Dr. Chérie and then gone on to take the MMS Coach Training in 2016 has been an absolute game changer in my life. I am in such immense gratitude for MMS and all I have learned since embarking on a journey inspired by them. Not only have I grown into the person I've been waiting to become, I finally have the courage to embrace my dreams full on."

"MMS and Dr. Chérie work from a place of deep empathy and a real understanding of the business context. The MMS Coach Training is one of the most empowering experiences I have been through — it freed me from limiting mindsets and opened up a potential in me I had not yet met."

"The moment I met Chérie, I felt a special connection. So I took the MMS Coach Training, which exceeded my already high expectations. I learnt a lot about myself, got rid of major limiting beliefs, and learnt to be an effective coach able to empower others. I use my newly acquired skills in my businesses, in my family, and in every aspect of my life. I highly recommend this course to anyone — whether you want to become a professional coach, change jobs, or just get better at what you already do."
"I met Dr. Chérie 5 years ago and she made a profound impact on my life. Despite all her accolades, she comes across with utmost humility, authenticity, and sincerity. My encounter with her resolved our university's intention to proceed with MMS Coach Training. She supported us from recruiting students for the first UAE cohort to facilitating the entire course herself. Even on virtual classes during COVID, her demonstration coaching jumped through the computer screen as if we were right next to her. She walks her talk. Even though she has coached CEOs at the most elite companies in the world, she treats each student the same way she would treat a Fortune 500 CEO."

"The Master Class taught me how to conduct MMS programs from emotional safety for participants, and to hold space for the team. I got to fully understand the MMS philosophy and essence — the reasoning behind the messages, the process, the grounding. Chérie's storytelling was mind-blowing. I have never been in any environment with such supportive and loving energy. At the end of the class, I sat there in complete serenity witnessing the transformation. The class supported me to bring MMS Coach Training to Vietnam to a deeper, more profound level."

"The MMS training is the very best training experience I've had in my professional career. The combination of in-person and virtual training worked so well — but the greatest value was the practice, the experiential learning, the mentoring, and the support. Add to that the value of being coached in dyads and triads, learning about myself, and learning from my fellow coaches. Being coached by you, Dr. Chérie, and learning directly from you was a wonderful experience."
"During the training I watched Dr. Chérie coach, and learned from her experience. Her down-to-earth, effective, and pure way of coaching has been inspirational to me. I really like her clarity of language. She gave me tips to improve my coaching, offered support when I needed it, and provided an environment totally conducive for me to grow. The MMS Coach Training is something I would recommend to any consultant who wants to deepen their skills to be more effective with clients."
"During my TECC journey, the best people I want to thank are Dr. Chérie and Michael. You hold a space that is full of love, openness, trust, confidentiality, respect, and support — which gave us the freedom to share our feelings, learnings, concerns and weaknesses. Even with such a comprehensive and powerful philosophy of coaching, you never pushed us to accept it unless we realized the values ourselves."
"I love you and will always appreciate the contribution you have made to my life and to my family's. I think you know that the workshop and the Coach Trainings were profound for me and still are. There isn't a day that goes by that I don't use the tools in some way. It has very much become a way of life for me."
"Dr. Chérie has this ability to draw out of a person what they want — even after they say 'I don't know' to her questions. I look forward to learning from her as I am taking her Coaches Training this spring."
"It was as great and as empowering as the first time — and it really did feel like coming home."
"The Inner Negotiation Workshop was terrific. A dramatic change has taken place — I've regained balance in my life."
"The MMS Self-Esteem / Inner Negotiation workshop was the perfect ticket for me at a critical time in my life."
"I often find myself reflecting on what I experienced at the workshop. I have not felt this focused, motivated, and deeply happy in a long time."
"This morning I cried. Your Self-Esteem / Inner Negotiation workshop is the most powerful, gut-wrenchingly emotional, and thought-provoking thing I have ever experienced."
"I took the MMS Coach Training in summer 2014. MMS Coach Training did not only match, but exceeded my expectations. The MMS Coach Training is of extraordinary value for both my private and professional life — and it is a must-do for any newcomer to the coaching field."

"I have experienced several transformational moments in my life. During the training I became more and more aware that I was changing from within. Dr. Chérie is the most knowledgeable pacesetter in coaching. I am glad to know that she is going to lead the TECC from China and Asia."

"Responding to an inner call to attend the MMS Coach Training in Bangkok has quite literally changed my life. The three months were to hold some of the most challenging and most precious times of my life. I lived and grew in ways I had previously thought unimaginable. With the support of the entire MMS team, I was able to break through many obstacles and start seeing myself as a coach. Now, back home, I am in the process of setting up my own coaching business. I am grateful for every ounce of wisdom and support I have received — especially that which ultimately came from within."

10 stories
"I would like to take a moment to recognize your contribution to me and my respective teams over the last five years. We have collaborated on many projects and your unwavering, loyal support has been a key factor in the outstanding results we have produced. Your skills and abilities have proven to be extremely successful in results-driven businesses who are constantly challenged. We have both witnessed 300% increases in sales and customer satisfaction. A $150 million business unit has been transformed into the corporation's #1 Sales & Service operations."

"We used Motivation Management Service to help design and implement programs that created a coaching culture. Dr. Chérie Carter-Scott and Michael Pomije taught coaching skills to partners and various levels of management, and also coached 15 of our high potentials. We were pleased with their collaborative style and the results produced. Dr. Chérie is an extremely capable master coach and facilitator who helped our staff become even more effective at the execution of their jobs."
"I have known Dr. Carter-Scott for nearly 40 years. During that time our company has done work for her firm, and MMS Institute has done work for my businesses. Dr. Carter-Scott, personally, and MMS Institute, professionally, are both reputable and honorable."
"It has been about six months since you began working with us. During that period, we have seen a marked improvement in morale and employee attitude throughout the company. I want to point out the improved feelings our employees have about themselves after attending the self-esteem workshops. We find that working with you and your staff has been a positive experience for Republic Indemnity."
"On behalf of the Sports Club Company, I want to thank you for the brilliant workshop you conducted with our staff. I am amazed at your ability to interact with a new group; allowing them the freedom to open up and express themselves and their concerns. I am also most appreciative of the way in which you collaborated with me to put a program together based on our needs and desired outcomes. We have already seen the benefits and accomplishments of several of our goals, as well as greater communication between our managers on the whole. With your help, we have been able to recognize and address many of the areas for improvement along with our positions of strength for taking The Sports Club Company to the next level."
"On behalf of the Sports Club Company, I want to thank you for the brilliant workshop you conducted with our staff. I am amazed at your ability to interact with a new group; allowing them the freedom to open up and express themselves and their concerns. We have already seen the benefits and accomplishments of several of our goals, along with greater communication between our managers."
"What began as an experiment in collaboration between you, MMS, and FMC has evolved into a partnership where you've made an enormous difference in our company's change efforts and in the lives of the people you've worked with here. You have been a teacher, facilitator, team-builder, coach, and friend. Your insights into people and tasks are rare gifts that help people understand and cope with issues."
"I want to share with you the very positive changes that have occurred in my region since we first met and planned our team building project. I am truly amazed at the improvement in my relationships with the regional staff and the store managers — a real sense of caring and trust and support for each other. There is an underlying sense of hope, relief, and a belief that they can communicate how they feel, and it's okay. What a powerful force — seventeen talented people all working toward a common goal. I can't thank you enough for guiding us through this marvelous process of team building. It quite simply works."
"Working with Dr. Chérie led to major organizational improvements — including $2,000,000+ in annual savings, the creation of new multi-million dollar revenue centers, title changes (Director of Production to Vice President of Manufacturing), an improved management structure, and successful technology transitions with full staff buy-in."
"We have a great success story to talk about in the Marina Phone Mart. I have enjoyed our brief relationship and feel I have also gained in my exposure to your program. Thanks again for your extra efforts."